Connecting rice fields to the Internet,
managing your crop from your pocket.
Communication, branding (logo, web, promotion), UX/UI design, 3D modeling
In rural areas rice farmers are older people who do not necessarily live near their fields. Yet rice paddies in particular require meticulous daily monitoring in order to maintain a constant water level. To solve this, Digital Gragae.inc's R&D team built techrice, which is a open source cloud-based service which sends farmers notifications only when water runs out. ( by Cherise Fong)
Introducing the latest technology to local famers
To understand the user's need, our team bought a farm land in Chiba-district and experienced rice farming ourselves. We received honest feedbacks from the local famers and improved our application's UI and the product design.
Since June 2014, I have been collaborating with international engineering team and acted as a creative lead for techrice. I gained problem solving skills, speed prototyping skills, and user interviewing skills.
Research on the fact :
Farmers average in Japan 65.8 yrs old
Fields trip :
To understand farmers need, we bought a small rice fields and became farmers
- There are elderly who does not know how to use smartphones
- There are many young freelancers who are moving into the Kamogawa district who are interested in doing farming as a secondary job
- Kamogawa community is very strong and the young farmers and old farmers are willing to help each other
Target user :
Users activity flow :
techrice serves as a connection between young farmers and elderly farmers and creates a sustainable system